Google ad changes (as shown above).
If you’re a PR pro or marketer, chances are that you’ve heard about the big Google AdWords changes. The changes were announced several months ago, giving advertisers time to opt in early or wait until the changes are rolled out universally in January 2017. To sum up the changes, Google is now giving advertisers more space to get their messages across. Before, advertisers really had to create a minimalist ad in order to fit the character count guidelines. With the extra space, advertisers have a bit more wiggle room to persuade consumers to visit their sites.
AdWords currently supports both expanded text ads and standard text ads for the time being. If you’re creating any ads between now and January 31, it’d be beneficial to default to expanded texts ad since standard ads will no longer be supported next year.
If you’re not familiar with the expanded text ads, here are the improvements broken down:
- Google expanded text ads will be available on Google Display Network and Google Search Network
- Ad extensions will also continue to work with expanded text ads
- There are now two headline fields for ads
- The description field goes up to 80 characters
- A URL that shows the final domain you’ll send visitors to
- Two optional “Path” fields in the URL