September Social Media Roundup

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It’s only a few days into September. There’s still plenty of recent social media news to share. Browse the articles below to see the hottest topics in social media. Key topics include the ISIS social media manager, Joan River’s death and Twitter’s filtered feeds.

Twitter May Be Moving Closer To Filtered Feeds — But Don’t Freak Out Yet via Mashable

Elgin cop on leave over posting about Ferguson via Chicago Tribune

11 Successful Entrepreneurs You Should Be Following On Twitter via Social Media Today

How Brands Are Winning With Vine Videos via Social Media Examiner

The American Suspected of Running ISIS’s Social Media is a Northeastern Grad via New York Magazine

Engage, Educate, Excite, Evangelize: 4 Keys To Social Media via Forbes

Arrest made after school’s social media threat via KSDK

Joan Rivers: A social media maven via HLN TV

Social media should be an essential part of new social workers’ toolkits via The Guardian

State Department Winning at Social Media via Media Post

August Social Media Roundup

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Photo via Eyes of Style Blog

It’s almost halfway through August! It’s time to do a recap of social media news this month. Check out these interesting articles to learn more about social media news, trends and guides.

How to See Messages in the Facebook App Without Downloading Messenger via Mashable

How to Budget for Social Media Activities via Social Media Today

A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts At the Best Time via Huff Post Tech

Robin Williams’ daughter quits social media after abuse via CNN Tech

On Twitter, Mourning Is Collective via New York Times

Social Media Management Acquisitions Rage On As Sprinklr Buys TBG Digital via Forbes

How social media is playing a role in Ferguson via St. Louis Biz Talk

Ebola Frontline: Social Media Is Raising Ebola Awareness in Sierra Leone via Newsweek

Vatican social media guru: Catholics should give Internet ‘a soul’ via Los Angeles Times

What To Do About Facebook

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In the PR world, Facebook is practically a necessity. With over a billion active users, Facebook offers the opportunity to reach a huge audience. PR professionals regularly manage public pages to communicate with the audience of their brands. However, Facebook has thrown in a few obstacles recently.

The biggest challenge seems to come from the Facebook Messenger application. Facebook recently announced that it would removing the messaging feature within its main application. Users would now have to download the separate Facebook Messenger app if they want to message on their phone.

However, the Facebook Messenger App comes with a few hitches. If downloaded, the app can delete people and messages from the user’s phone. It will also be able to access a smartphone’s camera, taking photos and videos without approval first. This invasion of privacy has produced a public outcry from Facebook users. Many have opted to not download the app and only message when on a computer.

So what should PR professionals do with Facebook? They should mainly use it for work. On a personal profile, communicators should skip private posts and intimate messages. PR pros should instead Facebook just for public relations. As Facebook becomes more shady in its practices, it’s important to use it conservatively. While Facebook is necessary for brands, it is slowly becoming outdated due to its policies and communication with users.

 

Fall 2014 PR Conferences

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Conferences are crucial for PR and communications professionals. They allow us to network and learn alongside other leaders in the industry. Below are just a few of the upcoming PR conferences for 2014. I encourage you to attend if you can!

August

-PR Writing Summit, 8/7. Held in Chicago, this summits allows attendees to improve PR copy and begin writing engaging content for their audiences! Conference is presented by PRSA and Ragan’s PR Daily.

-Social Media Summit, 8/12. Held in San Francisco, the Social Media Summit offers opportunities to learn from successful brands and communicators. Attendees will learn social strategies and tactics that are invaluable to communicators.

 October

-International Conference, 10/12-14. Held in Washington D.C., the conference focuses on ROI. Communicators can gain practical insight into the value of their work. Professionals can also network with PR professionals of all backgrounds.

November

-Advanced School of Marketing Research, 11/3-7. Based in Atlanta, this conference offers insight into professional firms who are using advanced and innovative marketing techniques. This week-long experience allows attendees to learn from the experts.

 

 

Monday Reminders For Communicators

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Happy Monday, readers! It’s time to return to the office and get back to work. For communication professionals, that means pitching to media, writing press releases and monitoring social media.  An engaging new week starts here!

Typically communicators stay busy all the time. In fact, most of them thrive on a full work load. Before diving into this week, PR pros and communicators should take these thoughts into mind. They’ll help PR worker bees tackle the week positively.

  • Go ahead and get that fancy cup of coffee. Treat yourself before heading into work. Be nice to yourself and start this week with a caffeine kick.
  • Whatever’s stressing you out, it’s not the end of the world. This week will come and go, just like last week.
  • Turn on some music. Plug in your headphones and listen to Pandora radio. Find your pump-up station and get ready for work!
  • Prioritize your workload. If you feel like you have too much work, determine what needs to get done first. Make a list and work downwards. Some things can wait.
  • Work towards a goal. Don’t have weekend plans? Dream up a new adventure. Your adventure will motivate you to work hard this week.

Making The Most Of Twitter Chats

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Twitter chats have become increasingly popular over the last few years. I used to see them occasionally on my feed. Now I see them every night! Their growth makes sense though. Twitter chats create great opportunities to discuss emerging trends, important news and thoughtful questions. Some chats are more light-hearted and fun (#millenialtalk), while others reveal hidden truths (#YesAllWomen). If you’re an active Twitter user, I highly recommend jumping in on a Twitter chat. They’re a way to network with other engaging users. All kinds of Twitter chats exist. The key is finding a relevant one to your interests! Below I list some Twitter chat benefits.

  • Engaging with peers one-on-one
  • Opportunity to be a thought leader
  • Regular time to check in with others
  • Easy way to summarize your thoughts
  • Networking advantage by tweeting with others
  • Increased authority on your area of expertise
  • Fresh content if you don’t have regular time for Twitter
  • Fun way to express your thoughts to a large group

July Social Media Roundup

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It’s time for a social media roundup! Read these articles to find up-to-date information on the digital world.
Facebook Pushes Video Content With New Recommendations Feature via Mashable

Nurse Firing Highlights Hazards of Social Media in Hospitals via ABC News

Brazil 2014: World Cup where politics and social media invaded the pitch via The Guardian

How social media can help your next meeting via Nashville Biz Blog

Is This Thing On? Why Social Media Keeps Taking Down Media Celebs via TIME

Why Your Email Open Rates May Be Slacking via Social Media Today

How to Target Ads on Twitter and LinkedIn via Social Media Examiner

Still More Data Shows Pinterest Passing Twitter in Popularity via Forbes