November Social Media Roundup

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3 Reasons Why Relying on Social-Media Marketing is a Losing Strategy via Entrepreneur

Facebook finally put its privacy policy in plain English via Mashable

In Social-Media Era, When is Free Speech Illegal? via Washington Post

Top 25 Restaurants on Social Media via Forbes

Social Media Deepens Partisan Divides. But Not Always. via New York Times

How to achieve fundraising success on social media via The Guardian

Social media posts from the streets of Ferguson via Atlanta Journal Constitution

Russian radio station forced to impose social media rules via The Telegraph

Why and How to Shop Locally on Small Business Saturday via The Huffington Post

Space, the Final Frontier (for Social Media): Talk to Astronauts with This New App via Vogue

Autumn on Pinterest

I’m a sucker for October. It’s my favorite month of the year. It’s the time of ghouls, ghosts and pumpkin patches. The rest of the Internet community gives October a lot of love too. Fall seems to be the prime time to celebrate a season.

Sometimes the best place to turn to is Pinterest, where users post creative recipes, decor ideas and Halloween costumes. Since this has been a crazy month for me, I’ve decided to curate some Pinterest content. Below you’ll see a few of my top fall-themed pins. Hopefully they’ll inspire you as they did me. Have cool pins of your own? Share them in the comments below!

Easy Halloween Treats

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Gourd Votive Holders

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15 DIY Halloween Garlands

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6 Inexpensive Ways To Transition Home Decor

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Painted Wood Slice Pumpkins

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October Social Media Roundup

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Logo for Ello, the anti-Facebook, pictured above.

It’s time once again for the social media roundup. This month I’m particularly interested in Ello, the anti-Facebook social media competitor. I’m still on the waiting list for Ello since it’s invite only. Once I’m on, I plan to write a review for the blog.  Below are some of the other articles I’ve found intriguing as of late. By sharing, I’m not endorsing the ideas behind some articles. It’s important to roundup what’s being said about social media and PR. Any questions or thoughts on the stories? Share them in the comments!

Ello- and goodbye to the new Facebook? via The Guardian

18 Twitter Short Stories That Prove Tweets Can Be Literary Too via Mashable

Is Reddit’s Decision to Kill Off Remote Workers a Good Idea? via Social Media Today

Five social media skills millenials don’t have via Sydney Morning Herald

Nasty posts on social media are new riot triggers via The Times of India

11 predictions on the future of social media via CNBC 25

S. Korea Rumor Crackdown Jolts Social Media Users via ABC News

Sharing Responsibly: Grief, Loss and Social Media via Psych Central

Social networks like Facebook, Twitter make push as shopping destinations via The Economic Times

Social media and the Hong Kong protests via The New Yorker

September Social Media Roundup

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It’s only a few days into September. There’s still plenty of recent social media news to share. Browse the articles below to see the hottest topics in social media. Key topics include the ISIS social media manager, Joan River’s death and Twitter’s filtered feeds.

Twitter May Be Moving Closer To Filtered Feeds — But Don’t Freak Out Yet via Mashable

Elgin cop on leave over posting about Ferguson via Chicago Tribune

11 Successful Entrepreneurs You Should Be Following On Twitter via Social Media Today

How Brands Are Winning With Vine Videos via Social Media Examiner

The American Suspected of Running ISIS’s Social Media is a Northeastern Grad via New York Magazine

Engage, Educate, Excite, Evangelize: 4 Keys To Social Media via Forbes

Arrest made after school’s social media threat via KSDK

Joan Rivers: A social media maven via HLN TV

Social media should be an essential part of new social workers’ toolkits via The Guardian

State Department Winning at Social Media via Media Post

August Social Media Roundup

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Photo via Eyes of Style Blog

It’s almost halfway through August! It’s time to do a recap of social media news this month. Check out these interesting articles to learn more about social media news, trends and guides.

How to See Messages in the Facebook App Without Downloading Messenger via Mashable

How to Budget for Social Media Activities via Social Media Today

A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts At the Best Time via Huff Post Tech

Robin Williams’ daughter quits social media after abuse via CNN Tech

On Twitter, Mourning Is Collective via New York Times

Social Media Management Acquisitions Rage On As Sprinklr Buys TBG Digital via Forbes

How social media is playing a role in Ferguson via St. Louis Biz Talk

Ebola Frontline: Social Media Is Raising Ebola Awareness in Sierra Leone via Newsweek

Vatican social media guru: Catholics should give Internet ‘a soul’ via Los Angeles Times

What To Do About Facebook

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In the PR world, Facebook is practically a necessity. With over a billion active users, Facebook offers the opportunity to reach a huge audience. PR professionals regularly manage public pages to communicate with the audience of their brands. However, Facebook has thrown in a few obstacles recently.

The biggest challenge seems to come from the Facebook Messenger application. Facebook recently announced that it would removing the messaging feature within its main application. Users would now have to download the separate Facebook Messenger app if they want to message on their phone.

However, the Facebook Messenger App comes with a few hitches. If downloaded, the app can delete people and messages from the user’s phone. It will also be able to access a smartphone’s camera, taking photos and videos without approval first. This invasion of privacy has produced a public outcry from Facebook users. Many have opted to not download the app and only message when on a computer.

So what should PR professionals do with Facebook? They should mainly use it for work. On a personal profile, communicators should skip private posts and intimate messages. PR pros should instead Facebook just for public relations. As Facebook becomes more shady in its practices, it’s important to use it conservatively. While Facebook is necessary for brands, it is slowly becoming outdated due to its policies and communication with users.

 

Fall 2014 PR Conferences

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Conferences are crucial for PR and communications professionals. They allow us to network and learn alongside other leaders in the industry. Below are just a few of the upcoming PR conferences for 2014. I encourage you to attend if you can!

August

-PR Writing Summit, 8/7. Held in Chicago, this summits allows attendees to improve PR copy and begin writing engaging content for their audiences! Conference is presented by PRSA and Ragan’s PR Daily.

-Social Media Summit, 8/12. Held in San Francisco, the Social Media Summit offers opportunities to learn from successful brands and communicators. Attendees will learn social strategies and tactics that are invaluable to communicators.

 October

-International Conference, 10/12-14. Held in Washington D.C., the conference focuses on ROI. Communicators can gain practical insight into the value of their work. Professionals can also network with PR professionals of all backgrounds.

November

-Advanced School of Marketing Research, 11/3-7. Based in Atlanta, this conference offers insight into professional firms who are using advanced and innovative marketing techniques. This week-long experience allows attendees to learn from the experts.