If you want to grow your online presence, you’re going to need content. Followers, fans and friends on social media sites look to thought leaders for new ideas and stories. The leaders who generate thoughtful discussion are often the most successful in the digital world.
In a great new article on Forbes, writer Bruce Kasanoff reveals the power of content marketing. It’s a simple but truthful answer to social media success. If you want fans, you’re going to have to write for them. Anyone can retweet a popular article. The trick is to first write the article that fans will want to share.
Kasanoff suggests getting ultra specific on a topic you know well. Let’s say you run a blog on easy-to-make recipes. Why not write on a certain type of food, like Thai or vegetarian? The more specific your blog is, the more important it will be to your followers. (It will also be harder to replicate!)
Kasanoff also recommends that social media users interact closely with their audience, instead of looking to just increase their numbers. By showing a genuine interest in their fan base, social media users will strengthen relationships. Over time, more followers will flock because of the thought leader’s interest in fans.
Some sites find success with content curation, like the listicle giant Buzzfeed. Buzzfeed takes images and quotes from other sites to create easily digestible articles. However, Buzzfeed is an exception. Most people tend to thrive when they create their own content, not just curate it. If you really want to be a thought leader, you’ll share your own thoughts with your followers.
What are your thoughts? Is content curation or content marketing better for social media success?