In a new article from Social Media Today, author Daniel Newman asks whether users should care about their Klout score. Klout will soon be acquired for 100 million dollars by Lithium Technologies. However Newman wonders whether the money is worth it. Yes, Klout has been a hot tool for the past year, but will it continue to be in the future? Will the profit ultimately be worth it? Or will it be another short-term social media tool, doomed to be lost in the pages of the web?
For those unfamiliar with Klout, the website/app provides users their individualized scores. The score represents the user’s online presence and influence. The higher your score, the more influential you are. High scores tend to be 50 or above for the average user. Of course, celebrities will be well above that if they are active on Twitter or Facebook.
Users can find their score by linking multiple social media accounts to Klout. The more accounts you link, the better idea Klout has of your presence. Klout also offers giveaways the more influential you are. (Ex. Free magazine subscription if score is high enough)
(My Klout statistics pictured above).
Newman’s article brings up an interesting point. Are these social media companies worth the money they are bought for? Most websites don’t last long term. Facebook only recently celebrated its 10th birthday, and it’s arguably the biggest name in social media.
Despite the critics, Lithium Technologies made a smart decision in acquiring the company. Klout risks disappearing into oblivion if not enough users visit. This acquisition puts Klout into the news once again. If they continue to give Klout the press it needs, the purchase will prove profitable. As long as the company is able to effectively market their acquisition, Klout should be around for at least the next few years. As a communications enthusiast, I certainly have appreciated the company. My score helps determine where I am in the digital world, and when I need to improve. Social media fans, what do you think about Klout? Doomed to be forgotten within five years? Or worthy tool in the social media realm?