It’s almost the end of the first year of grad school. It feels like it went by fast, but August actually feels like a long time ago. I want to compare it to being submerged under water. Finally I can come up for a breath of fresh air. As I much as I love school, this past semester’s worn me out. I’m looking forward to the summer, which will be here in less than three weeks.
As a nice break, here’s some PR reading I plan to do over the summer. Feel free to post your recommended reads in the comments!
- Recipe for Press by Amy Flurry. This guide boasts do-it-yourself public relations tips. It includes ways to get the best media coverage and simple steps to being your own publicist.
- This Is How You Pitch by Ed Zitron. This no-nonsense guide gives honest tips to secure media buzz. It’s meant to help young professionals succeed in creating professional relationships with reporters and editors.
- Pitch Perfect: How to Say It Right the First Time, Every Time by Bill McGowan. Emmy-winning correspondent McGowan teaches readers how to communicate things accurately the first time. McGowan shows PR professionals how to pick the right language and create the right message.
- Strategic Public Relations: 10 Principles to Harness the Power of PR by Jennifer Gehrt. Gehrt’s book helps professionals be strategic in their public relations approach. It also discusses the changing landscape of PR and how to take advantage of the 24/7 news cycle.