Over the weekend, the Wall Street Journal reached over four million followers on Twitter. They shared their top tips on how to effectively use social media for a business. They are below in bold:
1. Images, images, images
2. Post things that will engage a mobile audience
3. Design posts to be shared, not just read
4. A human touch really matters
5. Become a Facebook ‘scientist’
I think these simple steps are spot-on. For No. 1, no one likes to look at just plain text. Everyone expects some kind of multimedia when they visit a social media account. Images are the best way to spruce up your post. When there isn’t a great photo to use, I often use a stock one that I find. Even if the photo’s not one that’s brand new, it still gives the post a necessary visual element.
2. Many people (including myself) use their phones to access their social media accounts. When you tend to be going from place-to-place during the workday, it’s the easiest way to stay in touch. Make sure that your accounts translate well over to mobile in order to retain visitors. In the next few years, we may find that mobile visitors are the new majority.
3. Many of the best posts are shared with others. How did you get to read x or y article? You probably stumbled upon it through a friend. Think of all those Buzzfeed or Upworthy articles on your Facebook feed. If you enjoy the post, you’ll likely show it to others. When designing the post, anticipate it going viral among online users.
4. People expect compassion from businesses. You can’t afford to be impersonal and cold in today’s world. You must balance professionalism and kindness online. Reach out to customers and respond quickly to their concerns. It will help improve their experience with the company if you show your humanity.
5. Learn the algorithms of Facebook! If you stay up-to-date on the formulas used in social media sites, you’ll know how to use them to your advantage. You can use certain keywords or hashtags to help boost your post, all because you understand the algorithms online.
Interested in reading the article from the WSJ? Click here to read more.