Salaries and Gender in PR

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Public relations tends to be a woman’s world, with women making up over two thirds of the industry. Forbes reports that number falls between 73 and 85 percent of the professionals. Although women make up of the majority of practitioners, they are underpaid compared to their male counterparts.

Bloom, Gross & Associates released a study this week about salaries of PR professionals. One of the findings was an average pay gap of $47,500 between men and women. That’s right. Women make a salary’s worth less than men. This finding echoes the unfortunate trend of women generally making less than men in the workforce.

Supported by PR Week, the salary survey asked over 1,000 professionals in the United States about their careers. On the bright side, the PR industry seems to be on a roll. Most people had healthy salaries and left their jobs only for more opportunities or responsibilities at another organization. With the growth of the economy, PR has reaped the benefits.

Overall though, it’s alarming to see the pay discrepancy between genders. Pay should be based on experience and talent, not whether a professional is a man or a woman. PR is a blossoming industry to be in, though it needs improvement on how women are paid versus men.

To read the full study, click here.

French Girls App Review

Enjoy taking selfies? Or doodling in your free time? Then you may enjoy the French Girls app, a free app created in 2014.

Named after the famous line in the movie Titanic, French Girls promotes a community of artists of all levels. Users have two main options. They can take a selfie and wait for another person to draw it. They can also choose to draw someone by picking from a number of selfies.

The drawings range in quality, from the humorous interpretations (see below) to premium drawings, where top-rated artists draw users for $9.99.

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If users don’t want to spend the $10, they can also opt for the selfie boost, a 99 cent feature where people can put their selfie at the top of the line. However, users may find that the premium drawings are well worth the money. Premium drawings (see below) are typically the highest ranked on the app and show the time and effort that the artist put in.

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I spent the $9.99 and got back an excellent drawing of me incorporated into Back to the Future. Most professional artists would have charged well over $9.99. The premium drawings are really a great deal and a way to financially support the app.

While the app makes for a fun and creative pastime, beware of mean-spirited users on it. Some people will draw selfies of others giving them exaggerated, unattractive features or even write on them mocking text. The best thing is to ignore those users, since they are the minority. Like any online community, there are a few cruel users. To really enjoy French Girls, pay no attention to them.

Another tip for users would to be patient while waiting for a drawing. People post selfies every minute, meaning artists have a wide selection to pick from. In order to get a selfie drawn, give it time. Also consider posting multiple selfies for others to pick. The best part of the app is the surprise. Users never know when a sketch could become a masterpiece.

February 2015 Social Media Recap

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Image via theweek.com

I’ve let this blog fall to the wayside and I admit full responsibility. It’s almost spring break though and I’m ready to make up the blog posts I’ve missed. To start with, here’s all the social media news from last month.

Social media’s biggest challenge challenge? Keeping brands in check via Forbes

How 3 Ordinary Americans are Getting Paid for their Social Media Posts via ABC News

How social media is shaking up recruiting; Punt, Pass & Pork via Sports Illustrated

Get More People to Share Your Posts on Social Media With These Top 6 Tips via Huffington Post

How social media can make your small business go gangbusters via The Week

8 Social Media Mistakes That Are Killing Your Brand via Entrepreneur

Cable news and social media go all in on #LlamaWatch via CNNMoney

Twitter’s new tool should help curb those embarrassing social media hacks via The Washington Post

Beginner Rules of AP Style

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Image via apstylebook.com

The Associated Press Stylebook is a manual that both journalists and public relations practitioners follow. AP Style includes rules and formatting suggestions for written documents. Journalists use it in articles, while PR practitioners use it in press releases. The stylebook changes a bit every year, sometimes to reflect cultural terms or new words. In general, there are few easy rules for journalists and PR practitioners to remember.

1. Numbers one through nine are spelled out, while numbers 10 and above are typically represented as numerals. Example: “I have three pets at home.”

2. Percentages are always represented as numerals, while the word “percent” is spelled out. Example: “I give 100 percent of my attention to this job.”

3. Ages are always represented as numerals. Example: “She is 25 years old.”

4. Dollar amounts use the “$” sign and express the amounts as numerals. Example: “You have $12,000 in the bank.”

5. Dates are represented as numerals. The months of August through February are abbreviated, and the months of March through July are never abbreviated. “Th” is also not used when mentioning the month. Example: “I have an appointment with the doctor on Dec. 6.”

6. Farther means physical distance, while further is an extension of time or degree. Example: “You walked farther than your friend” or “I will look further into the issue.”

7. Street addresses are expressed as numerals. If terms like “street”, “way” or “road” are paired with a number, they are abbreviated. If not, they are spelled out. Two exceptions are “route” and “road”, which are never abbreviated. Example: “You live at 546 Sycamore St. Her work office is on Holmes Road.”

8. United States and U.S. are used in different cases. United States is used as a noun, while U.S. is used as an adjective. Example: “I live in the United States. I live on U.S. territory.”

9. Job titles are capitalized before a person’s name, but lowercase after the name or independent of it. Example: “President Barack Obama is in the White House. The president is speaking.”

10. Media titles, like those of films, books and songs, are capitalized and put in quotation marks. Quotation marks should not be used for reference books, magazines or newspapers. Example: “I saw the movie ‘Frozen’ last week.”

Interested in knowing more about AP Style? The stylebook can be purchased online for multiple devices. To purchase the AP Stylebook, click here.

Five Apps for PR Professionals

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Image via socialmediatravelers.com

There are apps for everything, including the public relations field. Some PR apps can help with interviews and writing. Others can manage work files and social media. PR Daily has a list of 50 apps they recommend. However, it can be overwhelming to decide where to start.

For practitioners new to apps, here are five of my favorites. I’ve summarized their names and features in this post. While laptops and desktops are preferable, these mobile apps can give practitioners a leg up while working outside the office.

  • Call Recorder. This app allows busy practitioners to tape interviews over the phone. Say you need to get a quote from an executive for a press release. You can easily call them and record their quote. It’s a great method for getting the precise wording from a phone interview.
  • Evernote. Evernote works on both mobile devices and on computers. It’s a workspace that you can use on either technology. It stores notes and to-do lists for the busy professional. It’s an especially helpful app for staying organized.
  • Adobe Photoshop Express. Free for both iPhone and Android users, this app offers on-the-go photo editing. Users can crop and adjust colors on the image before sharing it on various sites.
  • Facebook Pages Manager. Many PR practitioners specialize in social media. Since social media runs round the clock, it’s important to have access to it on a smartphone. The pages manager app gives practitioners flexibility to answer messages and make posts on their phone.
  • Pulse. Pulse keeps practitioners up-to-speed on news, blogs and social media. It gathers all new information into one place. It’s a popular way for PR people to keep up with trends and important news updates.

What apps do you use for public relations? Share your picks in the comments.

January 2015 Social Media Recap

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Image via webtitan.com

Social media becomes a municipal trend via Portland Press Herald

Where is Social Media Heading in 2015? via Tech Cocktail

Social media to be banned for state employees in S.C. while working via Charlotte Observer

How to Properly Use Social Media to Fit Your Business Strategy via Forbes

Five Facts About Social Media Usage Today via Huffington Post

Obama’s Social Media Team Tries To Widen Audience For State of the Union Address via New York Times

Social media: ‘no direct association with stress’ via Medical Today

Facebook needs a ‘Sympathy’ button via Mashable

#JeSuisCharlie and the Day After via Social Media Today

POUCH Review

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Photo via POUCH’s Facebook

I mostly use this blog for writing and PR posts, hence the title “All Things Communications.” Sometimes I deviate from that to write about Athens and its local businesses. I’ve been a resident of Athens since 2010 and I try to buy local when I can. This post focuses on Pouch, a new bar and international restaurant, that opened in Athens this month.

Located at 151 E. Broad Street, Pouch brings a unique establishment to town. POUCH serves all kinds of pies, though they’re not the bakery-style apple or cherry pies some may be used to. Instead these pies are savory and themed.

Feeling love for America? Try the Pastriot, which includes beef, cheese, pickle relish and ketchup baked into a little pie.

Want to travel a bit further? Order the Pietanic, a Russian concoction that has wild salmon, mushrooms, rice, dill, egg and lemon.

Or maybe you want something spicy? In that case, get the Hot Chick, a Portuguese spicy chicken and sausage pie with piri piri and white wine.

The best part about the three pies? They’re only $5.50 each. All of the pies, which are geographically themed, are fixed at the same price. POUCH serves the pies fast, so you’ll have time to try another while you’re there.

Another feature of POUCH is the full bar, which serves mixed drinks and draft beer. They have recommendations based off the pie you chose. Other POUCH features include a dessert menu, cozy wooden tables and a large TV in the back.

POUCH is open Monday through Wednesday 11 a.m.-11 p.m. and Thursday through Saturday 11 a.m.-2 a.m.

Interested in checking out POUCH? The menu (from their Facebook page) is below.

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