Public relations tends to be a woman’s world, with women making up over two thirds of the industry. Forbes reports that number falls between 73 and 85 percent of the professionals. Although women make up of the majority of practitioners, they are underpaid compared to their male counterparts.
Bloom, Gross & Associates released a study this week about salaries of PR professionals. One of the findings was an average pay gap of $47,500 between men and women. That’s right. Women make a salary’s worth less than men. This finding echoes the unfortunate trend of women generally making less than men in the workforce.
Supported by PR Week, the salary survey asked over 1,000 professionals in the United States about their careers. On the bright side, the PR industry seems to be on a roll. Most people had healthy salaries and left their jobs only for more opportunities or responsibilities at another organization. With the growth of the economy, PR has reaped the benefits.
Overall though, it’s alarming to see the pay discrepancy between genders. Pay should be based on experience and talent, not whether a professional is a man or a woman. PR is a blossoming industry to be in, though it needs improvement on how women are paid versus men.
To read the full study, click here.